How to find the latest national news
LONDON: A decade ago, there were a few more national stories that were of interest to readers: The news from China, for example, was very much a part of our news cycle and our daily life.
But that’s changed dramatically since 2010.
Today, the national news is dominated by the international news cycle, and most people in the UK don’t want to hear it.
That’s the conclusion of a new survey of UK readers by research company Ipsos MORI.
The poll, conducted in August, revealed that of those who read the national newspapers, half (51 per cent) don’t even want to know what’s happening in other countries.
Among the rest, less than one in five (19 per cent of the 1,002 people surveyed) say they do.
The report found that the most popular national news source is the UKs Daily Mail, followed by the BBC (13 per cent), The Times (10 per cent).
The Daily Telegraph is also in the top five.
The Ipsos survey, commissioned by the Guardian and Ipsos, also revealed that the UK’s biggest news source in terms of readership is The Times, followed closely by the Daily Telegraph, which has been dubbed “the world’s best-selling daily tabloid”.
The Guardian and The Telegraph also lead the charts in terms and number of readers.
The Guardian is the only UK newspaper to have more than half a million monthly readers.
The biggest hit to the national newspaper industry is the Independent, which saw its readership fall by half a percentage point (13.2 per cent to 8.9 per cent in October), and the Independent on Sunday (7.9 to 5.7 per cent, down by 9.3 per cent since March), the Times (6.5 to 4.9 percent, down 2.6 per cent from May), and The Sun (4.8 to 3.6 percent, up 2.7 percent).
The Independent on Sundays has also lost readers.
This week, the newspaper had just over 2 million monthly daily readers.
In March, it had about 3 million, or 4.1 million monthly, readers.
But it has now seen its readerships fall by 7.6 million since May, to 4 million monthly.
The Sun, which had 5.4 million monthly in May, now has 2.8 million, down 4.5 million.
The Independent has lost nearly 3 million readers.
However, it is not all bad news.
The survey found that a third (33 per cent and up to 50 per cent respectively) of readers think the BBC is the most important national news outlet in the world, while a third say the BBC has the best coverage of international news.
A fourth (26 per cent – down 1.5 percentage points) says the BBC doesn’t cover enough international news, and a fifth (23 per cent down 1 percentage point) says they don’t know enough about it.
The Independent, meanwhile, has seen its audiences drop by 10.5 per cent.
Its readership fell by 4.3 million in the same period, while its audience is down 1 per cent overall.
The Times, meanwhile has seen a similar decline in readership.
It saw its audience fall by 8.5 percent over the same time period.
The Daily Telegraph had a similar number of monthly readers to The Guardian and the Telegraph, while the Times had about one and a half times as many readers as the latter two newspapers combined.
The Times on Sunday has lost around 4.6m readers over the period.
There are no comparable figures for the Sun.
The only other UK newspaper with more readers than The Times is the Daily Mail.
The Daily Mail has about half amillion readers.